FK Group
CRM for real estate businesses
When leads live in WhatsApp chats and spreadsheets, follow-ups slip and nobody knows which campaign produced a sale. A CRM built for real estate puts every lead, call and booking in one place.
What a real estate CRM should do
Capture leads automatically from Facebook forms, the website and WhatsApp; assign them to sales agents; remind agents to follow up; track stages from enquiry to site visit to booking; and show plot or unit availability so nobody sells the same inventory twice.
Off-the-shelf or custom
Some teams only need a well-configured existing tool. Larger societies and builders often need custom fields, installment tracking and their own reports. We recommend the simplest option that fits how your sales team works.
Connected to your marketing
Because we also run the ads, the CRM records which campaign each lead came from. That lets us report cost per site visit and per booking and move budget to what works.
Related services
- Paid Ads: Meta, Google & TikTokLead generation campaigns for housing societies and projects, measured by qualified leads.
- Website DevelopmentFast, search-friendly project websites and landing pages built to capture leads.
- Mobile App DevelopmentApps for societies and developers: resident services, inventory and buyer portals.
- CRM DevelopmentA real estate CRM so every lead is assigned, followed up and tracked to a sale.
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Frequently asked questions
Can the CRM receive Facebook leads automatically?
Yes. Facebook and Instagram lead forms and website forms can feed straight into the CRM and notify the assigned agent.
Can it manage plot inventory and installments?
A custom CRM can include inventory, bookings and installment schedules. We scope these features with you before development.
Will my sales team be trained?
Yes. A CRM only helps if it is used, so we train your team and set up a simple daily routine for updating leads.
Have a project to sell? Let’s plan the launch.
A free 30-minute consultation with our team. We’ll look at your project, your current marketing and where the next leads should come from.